Why Use SIP Trunking For Your Business?
Why use SIP trunks? What advantage does it give? Most companies today have VoIP phone service as a part of their corporate plans and utilize the phone as part of their company communication. While VoIP phones are great and give you an edge over your competitors, they have some drawbacks. The biggest is that the phones are tied up with your Internet connection, which can limit you from doing a lot of things on the Internet like multitasking.
However, there is hope – there are ways that you can take advantage of the power of SIP (Internet Service Providers) even when your Internet connection is slow. This is done by using SIP trunks, which route the data network traffic from the main Internet server to the various phone numbers in your company. The way it works is this:
The standard sip trunking allows you to send voice messages to individuals or groups of people. You can also specify options such as call forwarding and voice mail in addition to the standard features. In most cases, the SIP trunks that you use will route the calls through a gateway service provider that charges a low cost per minute for the service. This is how low cost VoIP comes to the business continuity plan.
For example, let’s say you have a VoIP system in place at your local call center. You are trying to get in touch with a prospective customer. Instead of just pushing the person to call later, why not use SIP trunks to help you connect with the caller more quickly? By connecting the system to a low cost PBX, you can connect the VoIP system to voicemail as well as the PBX. Since the voicemail is in memory, the prospective client will be able to take hold of a message when they are available.
The same can be done outside the office as well. While you are on the clock at your home, why not connect to the outside world and forward calls to your cellular phone? Since the SIP trunks are not limited to being inside your company, you can use a variety of different external IP phones. Using an outside IP phone will allow you to connect to any IP phone, allowing you to make and receive calls without using a SIP trunk.
The reasons for using these types of IP phones are simple: analog isn’t fast enough, while digital is much faster. That being said, however, the benefits of using SIP trunks are far greater than just speed. By utilizing a SIP trunk, anyone can access your office from virtually anywhere in the world. This is the ultimate in business continuity, allowing you to continue to serve clients, even when you aren’t there.
Yet another reason why companies should use sip trunks is the cost savings associated with them. Companies who go with a hosted PBX service pay significantly less per month than companies that use traditional analog POTS. The cost savings is so great that it’s hard to believe, especially when you consider how much it costs to run a POTS program. Even though you don’t have to pay the extra money to run an IP phone with SIP, you do have to pay the cost of a traditional PBX service. That can add up quickly, and for smaller businesses that don’t require a full PBX, the cost savings of using SIP trunks can be extremely significant.
So, why use sip trunks when you can make calls over your cellular phone? Of course, the answer is simple – you save money and you’re better protected. When you’re traveling abroad and suddenly experience a call decline, you don’t have to worry about somebody in the office getting that call. You also don’t have to worry about someone calling your cellphone and leaving a message while you’re away. When you use a hosted PBX service instead, the phones are connected directly to the Internet, which means that should anything happen, your company is protected. No matter where you are, your employees are always protected from phone scams.